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You can make a difference in the weed industry

CEO Intensive

Whether through employment or entrepreneurship, our industry is in a unique position to help create real opportunities for economic empowerment in underserved communities.

Black Cannabusiness “CEO Intensive”
Black Cannabusiness “CEO Intensive”

The CEO Intensive will be a holistic business accelerator program, intended to build off of the momentum from last year’s Hot Box pitch competition in New Orleans. We call on the regulators and legislators in the states we work in, to create real social equity programs and policies that prioritize helping entrepreneurs from underserved communities.

  • Priority application review; with reduced application fees
  • Low to no interest loans and grants for startup cannabis businesses
  • State level tax exemptions for legitimate businesses expenses  
  • State funded business training and workforce development
  • Stringent Minority and Women-Owned Business Enterprises (MWBE) goals with real accountability for meeting those goals

Big Cannabis Should Make a Big Impact

Earlier this year Parallel, the parent company of NETA acknowledged we had not been doing enough to help the cannabis industry be a model for social equity and inclusivity. We pledged to support changes to make the industry more equitable by committing resources to help advocate for fundamental changes outlined in the MCBA National Cannabis Equity Report.

We committed to creating more pathways in our industry for entrepreneurs of color. Right now, there’s less than 4% ownership by people of color in the legal cannabis space, which is alarming.  

We took an important step forward in 2022 by collaborating with Black Cannabusiness (a B2B publication for black cannabis owners and professionals) to create the CEO Intensive. This national education series is intended to not only increase minority ownership in the cannabis industry, but to provide tools, resources and education that create longevity and success.

By working with advocates and activists to expand the industry in an equitable fashion we will develop the next phase of an industry that will create real opportunities for economic empowerment for underserved communities, foster innovation, and expand access to a plant we all believe can create a paradigm shift in health and wellness around the world.

  • The CEO Intensive is a free six-week executive-level immersive series which empowers minority cannabis owners to thrive in the cannabis industry.
  • The program—a partnership between Black Canna Business and Parallel—launched in Boston in April, 2022 before moving onto Chicago, Denver and Miami.
  • The program is the brainchild of cannabis advocates and operators, Brandon L. Wyatt, Esq., Ru Johnson, & Todd Hughes, who saw a need to create pathways to success for BIPOC business owners in the cannabis industry.
  • Drawing on the experiences of advisors and business leaders in the industry from across the country, this curriculum provides the tools to take companies to the next level and help them emerge as forces in the cannabis industry.
  • Through the Parallel/Black Canna Business partnership to launch the CEO Intensive, we are providing best in class leadership training and a next level business curriculum focused on finance, risk management, products, customer experience, leadership, and marketing and sales.

Upcoming dates

  • Western Cohort
    Denver, Colorado
    In Person Aug 25 & 26
    +Regional Mixer Aug 26  
    Virtual Aug 31- Oct 8
  • Southern Cohort
    Tampa, Florida
    In Person Oct 13 & 14
    +Regional Mixer
    Oct 14 Virtual Oct 19- Nov 26
    Applications Open Aug 28
    Applications Close Sep 15