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A Fresh Take on Cannabis Innovation

March 7, 2024

CannPowerment is a name you've got to know when it comes to breaking new ground. Under the leadership of the endlessly innovative Matha Figaro, this company is shaking up the cannabis scene in ways we've only dreamed of.

Hailing from New Jersey with big plans for Delaware and Maryland, CannPowerment is rewriting the rulebook on cannabis contract manufacturing. Their secret weapon is ButACake, an in-house brand that's all about pushing the boundaries of what cannabis edibles can be.

What really kicked CannPowerment's journey into high gear was their time with the BCB Mastermind CEO Intensive program. Imagine a place where the brightest minds in cannabis come together to share, learn, and grow. That's what it was for them—a game changer. Matha Figaro and the team didn't just find a community there; they discovered a treasure trove of insights, resources, and the kind of support that's turned their big dreams into even bigger realities.

As we dive into their story this Black History Month, let's get ready to celebrate not just the path CannPowerment has traveled, but the exciting road ahead. They're redefining the industry and making history every step of the way.

From Idea to Cannabis Industry Innovator

When Matha Figaro started CannPowerment, the goal was to make a mark in the cannabis industry by doing things differently. She focused on creating a movement, empowering others, and producing seriously innovative edibles. That's where ButACake comes into the picture, an in-house brand that's as much about delicious, high-quality cannabis treats as it is about setting new standards in the edibles market.

Navigating New Territories in Cannabis

CannPowerment's journey began in New Jersey, a competitive landscape for any cannabis business. But what set them apart was their innovative products and their approach to the industry itself. They saw opportunities in their home state and beyond, quickly setting their sights on Delaware and Maryland. Expanding into new markets is no small task—it requires understanding local regulations, consumer preferences, and how to make an impact.

Powered by Community and Knowledge

The turning point came when they joined the BCB Mastermind CEO Intensive program. This gave CannPowerment a deep dive into the cannabis industry's heart, guided by those who know it best. The program was more than educational for Matha and the team—it was transformational. The technical assistance, educational resources, and, perhaps most importantly, the sense of community they found there were game-changers.

Matha often says that the insights and expertise shared within the cohort were invaluable. Having a vision for your company is one thing, but it's another to have the tools, knowledge, and network to make it happen.

Future Growth

Today, CannPowerment is a testament to what's possible when you combine passion with purpose, innovation with insight, and business with empowerment. As they prepare to enter the Maryland market, the excitement is palpable—not just for the expansion but for the opportunity to introduce their unique cannabis edibles brand to a new audience.

CannPowerment's story is still being written, but one thing is clear: they are leading the cannabis industry. With each step into a new market, they're spreading a message of empowerment, innovation, and community.

As we continue celebrating Black History Month, CannPowerment stands out as a shining example of Black excellence and entrepreneurship in action. Their journey is a powerful reminder that with the right support, vision, and community, making history isn't just possible—it's inevitable.

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